Calendar and campaigns
Create a campaign
Group the posts of one brand around a goal and dates, then follow what they did.
Create the campaign
- Open Campaigns → New campaign, and type the name and the goal.
- Choose the start and end dates (one year at most) and a colour: posts of the campaign carry it in Posts and the Calendar.
- Optionally a planned budget and notes (brief, offers, who does what).
- Select Create a campaign: its page opens.
Add posts and follow results
- Add existing posts lists the brand’s posts without a campaign: tick them and select Add.
- Add post opens Create post with the campaign already chosen (or choose it in the post’s Campaign card).
- The figures count the campaign’s posts: published, scheduled, and those that need attention.
- Budget and reach adds up the views, reach, engagement and clicks the networks give for these posts, and the ads spend of ad campaigns linked in Ads. A figure no network gives is N/A.
- Status follows the dates: Upcoming, Active, Completed. Archive (in Edit) takes a finished campaign off the main list; its posts and results stay.
- Delete campaign removes the campaign only: its posts are kept, without a campaign.
- Without Campaigns in your plan, existing campaigns stay readable but nothing new can be made.