Social media advertising
Social media ads that bring visits, leads and sales.
We plan, set up and optimise your campaigns on the nine networks your customers use every day — and you follow every euro next to your organic posts in JustCaster.
- Messenger
- TikTok
- YouTube
- X
- Snapchat
A paid service run by our team, separate from your JustCaster subscription.
Pumpkin latte, chestnut cake and a warm seat by the window.
At a glance
- Networks
- 9, from Facebook to Snapchat
- Formats
- Image, video, carousel, Stories, Reels
- Buying
- CPM, CPC or per result
- Best for
- Traffic, leads and sales
What social media advertising does for you
Organic posts reach the people who already follow you. Ads reach everyone else: people in your area, with the right interests, or who visited your website last week. You decide who sees the ad, for how long, and how much you spend each day.
Each network has its own strengths: Instagram and TikTok for discovery, Facebook for local reach, LinkedIn for B2B, Pinterest for ideas and purchases, YouTube for video. We pick the mix that fits your goal instead of spreading the budget everywhere.
- Post
- Sponsored
- Post
- Story
- Feed
- Stories
- Reels and short videos
Ad formats
Feed ads
Image or video, 1:1 or 4:5
Appear between posts in the news feed, with a button such as Book, Shop or Learn more.
Stories and Reels
Full-screen video, 9:16
Vertical, full-screen and sound-on: the format that grows fastest on Instagram, Facebook, TikTok and Snapchat.
Carousel
2 to 10 cards
Several images or videos in one ad, each with its own link — ideal for a menu, a collection or several services.
Lead forms
Pre-filled form
People leave their contact details without leaving the app. The leads land in your JustCaster inbox.
Targeting options
Location
A country, a region, a city or a radius around your shop.
Age and interests
Age ranges, interests, life events and, on LinkedIn, job titles and industries.
Retargeting
People who visited your site, watched your videos or engaged with your page.
Similar audiences
New people who look like your best customers.
Location and radius
On Facebook and Instagram we can target a radius around a city, an address or a map pin — from about 2 km up to 80 km. On the other networks we target countries, regions, cities and postcodes.
- Radius
- About 2–80 km (Facebook, Instagram)
- Around
- A city, an address or a map pin
- Example
- Café in Paris → 5 km around the address
How we run your campaign
Goal and audience
We agree on the goal (visits, leads, sales), the area and the people to reach.
Ad account and tracking
We use your ad account or ours, and install the pixel or conversion API so results are measured.
Creatives and launch
We adapt your visuals to each format, write the copy and launch several versions to test.
Weekly optimisation
We pause what doesn’t work and move the budget to the best ads and audiences.
What you see in your report
Spend, results and cost per result for every network, in the same dashboard and reports as your organic posts.
- Reach and impressions
- Clicks and click-through rate
- Leads, bookings and purchases
- Cost per click and cost per result
- Best ads and best audiences
- Reach
- 182,400
- Clicks
- 7,480
- Leads
- 312
- Cost per lead
- €4.10
Example figures
Budget and billing
Social media ads can start with a small daily budget and grow with the results. With your own ad account you pay the networks directly; with ours, the media budget is billed by us. In both cases our management fee is separate.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Show the product or the place in the first second.
- Make vertical videos for Stories, Reels and TikTok.
- Add subtitles: most videos are watched without sound.
- Give one clear action: book, call, buy or ask for a quote.
- Test two or three versions and keep the winner.
Frequently asked questions
Which networks can you advertise on?
Facebook, Instagram, Messenger, TikTok, LinkedIn, YouTube, Pinterest, X and Snapchat. We recommend the two or three that fit your goal and audience best.
Do I need my own ad account?
No. You can use your own ad account and pay the networks directly, or let us run the campaigns from ours and receive a single invoice.
How quickly can a campaign start?
Usually within a few working days once the visuals are ready and the networks have approved the ads.
Can you boost posts I already published?
Yes. JustCaster shows which organic posts perform above your average; we can turn them into ads with a proper audience and budget.
Where do I see the results?
In JustCaster, next to your organic posts, and in a monthly report with the spend, results and cost per result for each network.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
Netflix is a trademark of Netflix, Inc. Prime Video and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. YouTube is a trademark of Google LLC. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.