Streaming TV advertising (CTV)
TV advertising, targeted like digital.
Connected TV puts your spot on smart TVs through streaming apps, free ad-supported channels and broadcasters’ replay — and, unlike classic TV, you can target a region, a city or an audience and see who visited your site afterwards.
- Streaming TV
A paid service run by our team, separate from your JustCaster subscription.
At a glance
- Screens
- Smart TVs, boxes and consoles
- Spot length
- 15, 20 or 30 seconds
- Buying
- CPM or per completed view
- Best for
- Local and regional TV reach
What is streaming TV advertising?
More and more people watch TV through apps rather than an aerial: streaming services, free channels built into the TV and broadcasters’ replay apps. Connected TV (CTV) advertising buys ad breaks in these apps, one household at a time.
That changes everything for smaller advertisers: instead of paying for a national audience, you pay only for the households in your area or your audience — with the impact of a big-screen TV spot.
- Programme
- Ad · 0:20
- Programme
- Smart TV
- Apps and free channels
- Only your area
Ad formats
Video spot
15, 20 or 30 s
Plays in the ad breaks of streaming apps and replay, usually non-skippable.
Free TV channels (FAST)
Live-style channels in the TV menu
Free ad-supported channels built into smart TVs, with regular ad breaks like classic TV.
QR code spot
Video + QR code
A QR code on screen lets viewers open your offer on their phone in one scan.
Home-screen banner
Banner on the TV home screen
On some TV brands, a banner on the home screen when the TV is switched on.
Targeting options
Region, city or postcode
Only the households in the areas you serve.
Household audiences
Interests and life stage of the household, from data partners.
Programme genre
Sport, news, films, series, documentaries.
Time slot
Prime time, mornings or weekends.
Location and radius
Through Amazon DSP, streaming TV campaigns can target a distance around an address or a point, so only the households near you see your spot.
- Radius
- Up to 100 km (Amazon DSP)
- Around
- An address, a business, a point of interest or a map pin
- Example
- Shop → 15 km
How we run your campaign
Brief
Goal, areas, audience, dates and budget.
Media plan
Apps and channels, expected households reached and frequency.
Spot and tracking
We prepare the spot and install the tag that links TV views to site visits.
Live and optimisation
We shift the budget to the apps and slots that perform best.
What you see in your report
Connected TV gives the reach of TV with the measurement of digital: you see where the spot ran, how often, and what happened on your website afterwards.
- Impressions and households reached
- Completion rate
- Frequency per household
- Split by app and channel
- Website visits after the ad
- Impressions
- 51,200
- Households
- 17,600
- Completion
- 94%
- Site visits
- 640
Example figures
Budget and billing
Streaming TV is bought per 1,000 impressions (CPM) or per completed view (CPCV). Targeting a city or a region keeps the budget far below a classic TV campaign; your media plan gives the figures for your area.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Keep a single message per spot.
- Show your address or area to reinforce the local link.
- Add a QR code for an immediate action.
- Run for at least three to four weeks to build frequency.
- Combine with audio and social in the same area.
Frequently asked questions
What’s the difference with classic TV?
Classic TV ads are bought by channel and time slot for everyone watching. Streaming TV ads are bought household by household, so you can target an area or an audience and measure the results.
Can I target only my city?
Yes. Most streaming TV campaigns can target a region or a city, and some go down to postcodes.
On which apps will my spot appear?
Streaming apps, free TV channels and replay services available through our buying platforms. The media plan lists the main ones for your campaign.
Can viewers skip the ad?
Usually not: streaming TV ads are mostly non-skippable, which is why completion rates are above 90% in most campaigns.
How do you measure website visits?
A tracking tag on your website links visits to households that saw the ad, without identifying anyone personally.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
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