Advertising services

Your ads on every screen, from Instagram to the living-room TV.

Social media ads are just the start. Our team plans, buys and runs your campaigns on Netflix, Amazon Prime Video, streaming TV, display, online video and audio — with one brief, one budget and one report.

Request a media planSee the channels

A paid service run by our team, separate from your JustCaster subscription.

Your ads can run on

Seven channels, one campaign

Choose one channel or combine several. Each one reaches people at a different moment of their day — scrolling, watching, reading or listening.

Small budget? Boost a post yourselfFacebook, Instagram, TikTok and Pinterest — choose a city or a radius around your shop, from the post itself.

Social media ads

Reach the right people where they scroll every day.

Feed, Stories, Reels and short-video ads on the networks your customers already use. Campaigns run from your own ad account or from ours — you choose.

Where your ad appears
Facebook, Instagram, Messenger, TikTok, LinkedIn, YouTube, Pinterest and X
Formats
Image, video, carousel, Stories and Reels, lead forms
Targeting
Location, age, interests, similar audiences, people who visited your site
Pricing model
Per 1,000 impressions (CPM), per click (CPC) or per result
Measured by
Reach, clicks, leads and cost per result, next to your organic posts
Social media advertising in detailFormats, targeting, budget, measurement and FAQHow ad results show in JustCaster

Amazon Prime Video

Be the ad break in the series everyone is watching.

Prime Video shows ads during films and series. We book your video ad through Amazon Ads, so it plays full screen on the TV, on mobile and on the web — often on the biggest screen in the house.

Where your ad appears
Films and series on Prime Video: TV apps, mobile, tablet and web
Formats
Video ads of 15 to 30 seconds, before and during programmes; interactive formats on some devices
Targeting
Amazon audience signals (interests, in-market shoppers), location, device, time of day
Pricing model
Per 1,000 impressions (CPM)
Measured by
Impressions, reach, frequency and video completion rate
Amazon Prime Video advertising in detailFormats, targeting, budget, measurement and FAQ

Netflix

Your brand between two episodes on Netflix.

Netflix shows ads to members on its plan with ads. We book your spot through Netflix’s advertising partners, so it plays before and during series and films — mostly on the TV, in a calm, premium setting with few ads per hour.

Where your ad appears
Series and films on Netflix’s plan with ads: TV, mobile, tablet and web
Formats
Video ads of 10 to 30 seconds before and during programmes, pause ads, interactive formats on some devices
Targeting
Region, content genre, age and gender, interests, device, time of day
Pricing model
Per 1,000 impressions (CPM); budgets are usually higher than on social media
Measured by
Impressions, reach, frequency and video completion rate
Netflix advertising in detailFormats, targeting, budget, measurement and FAQ

Streaming TV

TV advertising, without the TV-sized budget.

Connected TV puts your spot on smart TVs through streaming apps, free ad-supported channels and broadcasters’ replay services. Unlike classic TV, you choose a region, a city or an audience — and you can see who visited your site afterwards.

Where your ad appears
Smart TVs, streaming boxes and game consoles: streaming apps, free TV channels (FAST) and replay
Formats
Video spots of 15, 20 or 30 seconds, usually non-skippable
Targeting
Region, city or postcode, household interests, programme genre, time slot
Pricing model
Per 1,000 impressions (CPM) or per completed view (CPCV)
Measured by
Impressions, completion rate, reach and frequency, website visits after the ad
Streaming TV advertising (CTV) in detailFormats, targeting, budget, measurement and FAQ

Display

Stay visible while people read, shop and compare.

Banners and native ads on thousands of websites and apps, bought in real time. Ideal to bring back people who already visited your site, or to appear next to content that matches your business.

Where your ad appears
News sites, blogs, apps and marketplaces, through ad exchanges
Formats
Standard banners (300 × 250, 728 × 90, 320 × 50, 300 × 600), native ads, rich media
Targeting
Retargeting, page topic, interests, location, device
Pricing model
Per 1,000 impressions (CPM) or per click (CPC)
Measured by
Impressions, clicks, click-through rate and conversions
Display advertising in detailFormats, targeting, budget, measurement and FAQ

Online video

Tell your story in 6, 15 or 30 seconds.

Pre-roll ads before videos on YouTube and video sites, and outstream videos that play inside articles. Great for launches, products that need to be seen in action, and recruitment.

Where your ad appears
YouTube, video sites and apps, articles (outstream)
Formats
Skippable and non-skippable in-stream ads, 6-second bumpers, outstream
Targeting
Interests, topics, keywords, remarketing, location
Pricing model
Per view (CPV) or per 1,000 impressions (CPM)
Measured by
Views, view rate, completion rate and clicks
Online video advertising in detailFormats, targeting, budget, measurement and FAQ

Audio

Speak to people when their eyes are busy.

Audio spots in music streaming apps, podcasts and digital radio — while people cook, drive, run or work. Many audio ads also show a clickable banner on the screen.

Where your ad appears
Music streaming apps, podcasts, digital radio and smart speakers
Formats
Audio spots of 15 to 30 seconds, companion banner, podcast ads read by the host
Targeting
Location, age, music genre, moment of the day (commute, workout), device
Pricing model
Per 1,000 impressions (CPM)
Measured by
Impressions, listen-through rate, reach and banner clicks
Audio advertising in detailFormats, targeting, budget, measurement and FAQ

How it works

You tell us what you want to achieve. We do the planning, the buying, the set-up and the follow-up.

  1. Tell us your goal

    Awareness, visits, leads or sales — plus your area, your audience and your budget.

  2. Get your media plan

    Which channels, how the budget is split, and the reach to expect before you commit.

  3. We launch

    We adapt your creatives to each channel and set up targeting and tracking.

  4. Follow the results

    Live figures in JustCaster, a clear monthly report, and budget moved to what works best.

One report for every channel

Social, TV, display, video and audio side by side in your JustCaster reports, next to your organic posts. No more one spreadsheet per network.

See reports
ChannelImpressionsKey result
Social media ads182,4004.1% clicks
Amazon Prime Video64,90096% completed
Netflix58,70097% completed
Streaming TV51,20094% completed
Display240,0000.4% clicks
Online video88,30031% view rate
Audio72,60088% listened in full

Example figures

Which channel for which goal?

ChannelBest for ScreensPricing modelCreative needed
Social media adsTraffic, leads, salesMobileCPM, CPCImages, short videos
Amazon Prime VideoAwareness, brand reachTV, mobile, webCPM15–30 s video
NetflixAwareness, premium reachTV, mobile, webCPM10–30 s video, pause image
Streaming TVAwareness, local reachTVCPM, CPCV15–30 s video
DisplayTraffic, retargetingWeb, mobile appsCPM, CPCBanners
Online videoConsideration, viewsMobile, web, TVCPV, CPM6–30 s video
AudioAwareness, frequencyHeadphones, speakers, carCPM15–30 s audio spot

CPM = cost per 1,000 impressions · CPC = per click · CPV = per view · CPCV = per completed view.

No TV ad yet? No problem.

We can help you turn your existing videos, photos and logo into 15- and 30-second spots, banners in every size and audio scripts — ready for each channel.

  • TV and video spots adapted from your content
  • Banners in all standard sizes
  • Audio scripts and voice-over
  • Subtitles and versions for each network

Who it’s for

  • Local businesses

    Target your city or region on streaming TV and audio, not the whole country.

    JustCaster for small businesses

  • Brands and online shops

    Combine TV reach with social and display retargeting to turn viewers into buyers.

    JustCaster for retail

  • Agencies

    Offer TV, streaming and audio to your clients, with the results in the same white-label reports.

    JustCaster for agencies

Frequently asked questions

How much budget do I need?

It depends on the channel and the area. Social media ads can start with a small daily budget; Netflix, Prime Video and streaming TV need a larger budget to reach enough people. Your media plan gives the exact figures before anything starts.

Is advertising included in my JustCaster plan?

No. Advertising is a paid service, billed separately: the media budget plus our management fee, both set out in your media plan. Your JustCaster plan doesn’t change, and the ad results appear in your reports.

Whose ad account is used?

For social media ads you choose: your own ad account (you pay the networks directly) or ours (you pay us). Netflix, Prime Video, streaming TV, display, video and audio are bought through our platforms and billed by us.

Can I target only my city or region?

Yes. Most channels can target a region or a city, and some go down to the postcode. We tell you in the media plan what each channel can do for your area.

I don’t have a TV ad. Can you help?

Yes. We can adapt your existing videos and photos into 15- and 30-second spots, and prepare banners and audio scripts for the other channels.

How are TV and audio ads measured?

With impressions, completion rate, reach and frequency — and, once our tracking tag is on your website, the visits and actions that follow the ad.

Is JustCaster affiliated with Netflix or Amazon?

No. We book Netflix ads through Netflix’s advertising partners and Prime Video ads through Amazon Ads, like any advertiser or agency. Netflix is a trademark of Netflix, Inc.; Prime Video is a trademark of Amazon.com, Inc. or its affiliates.

Tell us your goal. We’ll come back with a media plan.

Channels, budget split and expected reach for your area — before you commit to anything.

Request a media plan[email protected]

Netflix is a trademark of Netflix, Inc. Prime Video is a trademark of Amazon.com, Inc. or its affiliates. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.