Netflix advertising
Your brand between two episodes on Netflix.
Netflix shows ads to members on its plan with ads — before and during series and films, and when they press pause. Few ads per hour, mostly on the TV: one of the most premium places to show your brand.
- Netflix
A paid service run by our team, separate from your JustCaster subscription.
At a glance
- Screens
- Mostly TV, plus mobile and web
- Spot length
- 10 to 60 s, plus pause ads
- Buying
- CPM, programmatic or direct
- Best for
- Premium awareness
Why advertise on Netflix?
Members on the plan with ads watch the same series and films as everyone else, mostly on the TV and often with the whole household. Ad breaks are short and the ad load is low, so each spot stands out instead of being lost in a long break.
We book Netflix campaigns through the programmatic platforms Netflix works with — or directly with Netflix for larger campaigns — and choose the region, the content genres and the audiences that fit your brand.
- Episode
- Ad · 0:30
- Episode
- Pause ad
- TV
- Mobile and tablet
- Web
Ad formats
Video ad
10, 15, 20, 30 or 60 s
Plays before or during a series or film, full screen and non-skippable.
Pause ad
Still image when paused
Appears when the member pauses — a calm, uncluttered moment that brands use for a strong image and message.
Interactive formats
Video + on-screen action
On some devices, viewers can act on the ad — for example send more information to their phone.
Title sponsorship
Spot at the start of a title
For larger budgets: your brand presents the first episode or a film, with a dedicated ad slot.
Targeting options
Region
Country, region or major cities.
Content genre
Drama, comedy, documentaries, kids-free contexts and more.
Age, gender and interests
Broad demographics and interest groups.
Time and device
Prime time, weekends, TV only or every screen.
How we run your campaign
Brief
Goal, region, audience, dates and budget.
Feasibility and plan
We check availability and minimums for your region and send the expected reach.
Spot and pause image
We prepare the video spot and the pause image to Netflix’s specifications.
Live and reporting
You follow impressions, reach and completion in JustCaster.
What you see in your report
Netflix campaigns are measured on reach and attention. With our tracking tag on your website you also see the visits that follow the ad.
- Impressions and reach
- Frequency
- Video completion rate
- Pause ad impressions
- Website visits after the ad
- Impressions
- 58,700
- Reach
- 19,800
- Completion
- 97%
- On the TV
- 82%
Example figures
Budget and billing
Netflix is bought per 1,000 impressions (CPM), and prices and minimum budgets are higher than on most other channels. We confirm what is possible for your region and budget before you commit.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Make it look like TV, not like a social post.
- Put your brand on screen early and keep it there.
- Prepare a strong, simple pause image.
- Use the 15-second version to reach more people.
- Follow up with social and display retargeting.
Frequently asked questions
Who sees ads on Netflix?
Members on Netflix’s plan with ads. Members on ad-free plans don’t see them.
Is Netflix advertising available in my country?
The plan with ads exists in a growing list of countries, including France. We confirm availability for your target region in the media plan.
What budget do I need?
More than for social media ads: Netflix is a premium channel with minimum spends. Your media plan gives the exact figures for your region.
Can I choose the series my ad appears in?
You can target content genres and exclude sensitive topics; choosing a single title is reserved for sponsorships with larger budgets.
Is JustCaster a Netflix partner?
No. We buy Netflix inventory through Netflix’s advertising partners like any advertiser or agency. JustCaster is not affiliated with Netflix.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
Netflix is a trademark of Netflix, Inc. Prime Video and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. YouTube is a trademark of Google LLC. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.