Audio advertising
Speak to people when their eyes are busy.
Audio spots in music streaming apps, podcasts and digital radio — while people cook, drive, run or work. Many audio ads also show a clickable banner on the screen.
- Audio
A paid service run by our team, separate from your JustCaster subscription.
At a glance
- Where
- Headphones, speakers and car
- Spot length
- 15 to 30 seconds
- Buying
- CPM
- Best for
- Local awareness and frequency
Why audio advertising?
Audio reaches people in moments no screen can: on the commute, at the gym, in the kitchen. Ads play between songs or in podcasts, one at a time, so your message is heard instead of scrolled past.
Digital audio is bought like other digital channels — by location, age and moment — so a local business can run a radio-style campaign only in its own city.
- Song
- Ad · 0:20
- Song
- Headphones
- Mobile
- Speakers
Ad formats
Audio spot
15–30 s
Plays between songs in music streaming apps and in digital radio streams.
Companion banner
Image shown during the spot
A clickable image on the phone or computer screen while the spot plays.
Podcast ad
Pre-recorded or read by the host
Before, during or after an episode. Host-read ads feel like a recommendation.
Smart speakers
Audio only
Your spot also plays when people listen on smart speakers at home.
Targeting options
Location
A country, a region or your city.
Age and gender
Broad demographic groups.
Music genre and podcast topic
Pop, jazz, news, business, sport and more.
Moment of the day
Commute, workout, work or evening playlists.
How we run your campaign
Brief
Goal, area, audience, dates and budget.
Script and voice
We write the script and record the spot with a professional voice.
Companion banner
We design the image shown on screen during the spot.
Live and reporting
Listens, completion and banner clicks in JustCaster.
What you see in your report
Audio is measured on how many people heard your spot in full, how often, and how many clicked the companion banner.
- Impressions and reach
- Listen-through rate
- Frequency
- Companion banner clicks
- Split by app, genre and device
- Impressions
- 72,600
- Reach
- 24,900
- Listened in full
- 88%
- Banner clicks
- 410
Example figures
Budget and billing
Audio is bought per 1,000 impressions (CPM). It is affordable compared with TV, and works best with a few weeks of repetition in the same area.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Say your brand name early and again at the end.
- Write for the ear: short sentences, one idea.
- Give an easy-to-remember action: a name to search, a street.
- Match the tone to the moment (morning, workout, evening).
- Use the companion banner to make the spot clickable.
Frequently asked questions
Where will my audio ad play?
In music streaming apps on their free tiers, in podcasts and in digital radio streams available through our buying platforms. The media plan lists the main ones.
Do you produce the spot?
Yes. We write the script, choose a professional voice and deliver the spot in the formats each platform needs.
Can I target only my city?
Yes. Digital audio can target a region or a city, which makes it a good alternative to local radio.
How long should the spot be?
20 to 30 seconds is the most common. 15 seconds works for a simple reminder.
Can listeners click my ad?
Yes, when a companion banner is shown on screen during the spot. In podcasts and on smart speakers, the action is spoken instead.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
Netflix is a trademark of Netflix, Inc. Prime Video and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. YouTube is a trademark of Google LLC. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.