Amazon Prime Video advertising
Your ad in the series and films people watch on Prime Video.
Prime Video now shows a limited number of ads during films, series and live sport. We book your spot through Amazon Ads so it plays full screen — most often on the biggest screen in the house.
- Amazon Prime Video
A paid service run by our team, separate from your JustCaster subscription.
At a glance
- Screens
- TV, mobile, tablet and web
- Spot length
- 15 to 30 seconds
- Buying
- CPM, through Amazon Ads
- Best for
- Awareness and reach
Why advertise on Prime Video?
Prime Video is one of the most watched streaming services, and most viewing happens on the living-room TV. Ads are few per hour and can’t be skipped, so your spot gets full attention in a premium setting — without paying for a national TV campaign.
Because the campaign is bought through Amazon Ads, it can use Amazon’s audience signals — such as interests and shopping categories — together with location, device and time of day.
- Episode
- Ad · 0:15
- Episode continues
- TV
- Mobile and tablet
- Web
Ad formats
In-stream video ad
15–30 s, non-skippable
Plays before or during a film, an episode or a live event, full screen.
Interactive video ad
Video + on-screen button
Viewers press a button on the remote to receive more information on their phone, without leaving the programme.
Pause ad
Still image when paused
A branded image appears when the viewer pauses — a calm moment with full attention.
Every screen
TV, mobile, tablet, web
The same campaign follows viewers from the TV to their phone, with a single reach and frequency count.
Targeting options
Location
Country, region or city, to match the areas you serve.
Amazon audiences
Interests, lifestyle and in-market shoppers from Amazon’s signals.
Time of day
Evenings, weekends or the hours that matter for your business.
Device
TV only for maximum impact, or every screen for maximum reach.
Location and radius
Bought through Amazon DSP, Prime Video campaigns can target a distance around a precise place — useful for a shop, a restaurant or a showroom.
- Radius
- Up to 100 km (Amazon DSP)
- Around
- An address, a business, a point of interest, a map pin or coordinates
- Example
- Restaurant address → 10 km
How we run your campaign
Brief
Goal, area, audience, dates and budget.
Media plan
Expected impressions, reach and frequency before you commit.
Spot and approval
We prepare or adapt your 15- or 30-second spot and submit it to Amazon’s ad review.
Live and reporting
The campaign runs; you follow reach, completion and site visits in JustCaster.
What you see in your report
TV ads are measured on reach and attention, not clicks. With our tracking tag on your website you also see the visits that follow the ad.
- Impressions and reach
- Frequency (how often each household saw it)
- Video completion rate
- Split by device: TV, mobile, web
- Website visits after the ad
- Impressions
- 64,900
- Households reached
- 21,300
- Completion
- 96%
- On the TV
- 78%
Example figures
Budget and billing
Prime Video is bought per 1,000 impressions (CPM). The budget needed depends on your area and the reach you want; it is higher than for social media ads, and your media plan states it precisely before anything is booked.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Show your brand in the first five seconds.
- Design for a big screen: large text, little of it.
- Use sound and voice-over — TV is watched with sound on.
- End with one simple action: a website, a store or a QR code.
- Combine with social retargeting to catch viewers on their phone.
Frequently asked questions
Can a small business advertise on Prime Video?
Yes, if the budget fits. Targeting a region or a city keeps the budget lower than a national campaign. Your media plan tells you whether Prime Video makes sense for your goal.
Can viewers skip my ad?
No. Video ads on Prime Video are non-skippable, which is why completion rates are high.
How is the campaign bought?
Through Amazon Ads, Amazon’s advertising platform, like any advertiser or agency. JustCaster is not affiliated with Amazon.
Do I need a TV spot already?
No. We can adapt your existing videos and photos into a 15- or 30-second spot that meets Amazon’s technical requirements.
How do I know it worked?
You see impressions, reach, frequency and completion rate, and — with our tracking tag — the website visits that follow the ad.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
Netflix is a trademark of Netflix, Inc. Prime Video and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. YouTube is a trademark of Google LLC. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.