Online video advertising
Tell your story in 6, 15 or 30 seconds.
Video ads before and during videos on YouTube and video sites, and outstream videos that play inside articles. Ideal for launches, products that need to be seen in action, and recruitment.
- YouTube
A paid service run by our team, separate from your JustCaster subscription.
At a glance
- Screens
- Mobile, web and TV
- Length
- 6 to 30 seconds
- Buying
- Per view (CPV) or CPM
- Best for
- Consideration and views
Why online video?
People search YouTube for ideas, reviews and how-tos, and watch it more and more on the TV. A video ad shows your product, your place or your team in a way an image can’t — and with skippable ads you only pay when people choose to watch.
Beyond YouTube, outstream video plays inside articles on news and lifestyle sites, reaching people who don’t watch YouTube much.
- Ad · 0:06
- Video
- Mobile
- Web
- TV
Ad formats
Skippable in-stream
Skip after 5 s
Plays before or during a video; you usually pay only when someone watches 30 seconds or the whole ad, or clicks.
Non-skippable in-stream
Up to 15 s (longer on TV)
A short spot viewers watch in full, bought per 1,000 impressions.
Bumper
6 s, non-skippable
A six-second reminder, perfect for frequency and to support a longer spot.
Shorts and outstream
Vertical 9:16 or in-article
Vertical ads between Shorts, and videos that play inside articles on partner sites.
Targeting options
Search and intent
People who searched for topics related to your offer.
Topics and channels
Videos about cooking, sport, DIY, business and more.
Remarketing
People who visited your site or watched your videos.
Location and age
City, radius and age ranges.
Location and radius
YouTube campaigns run in Google Ads, which can target a distance around an address or a point.
- Radius
- From 1 km (Google Ads)
- Around
- An address or a map pin
- Example
- Gym → 8 km
How we run your campaign
Brief
Goal (views, visits, leads), audience, area and budget.
Video versions
We cut your video into 6-, 15- and 30-second versions, horizontal and vertical.
Launch
Campaigns on YouTube and outstream, with tracking on your site.
Optimisation
We keep the versions and audiences with the best view rate and results.
What you see in your report
Video is measured on how much of your ad people actually watched, and what they did next.
- Views and view rate
- Completion at 25%, 50%, 75% and 100%
- Cost per view
- Clicks and website visits
- New subscribers to your channel
- Impressions
- 88,300
- Views
- 27,400
- View rate
- 31%
- Cost per view
- €0.03
Example figures
Budget and billing
Skippable video is bought per view (CPV); bumpers and non-skippable spots per 1,000 impressions (CPM). Video can start with a modest budget and scale with the results.
Media budget and management fee are always shown separately in your media plan and on your invoice.
What makes these ads work
- Hook in the first five seconds, before the skip button.
- Show your brand early, not only at the end.
- Make a vertical version for mobile and Shorts.
- Add a clear call to action and a link.
- Pair a 30-second spot with 6-second bumpers.
Frequently asked questions
Do I pay if people skip my ad?
With skippable ads bought per view, generally no: you pay when someone watches 30 seconds (or the whole ad if shorter) or clicks.
Do I need a YouTube channel?
Yes, the video is uploaded to a YouTube channel — yours or one we set up for you. It can stay unlisted.
What is outstream video?
A video ad that plays inside an article on a website, outside a video player. It starts muted when it comes into view.
Which length should I choose?
15 seconds is a good default; 30 seconds to explain more; 6-second bumpers to repeat the message cheaply.
Can my video ad appear on the TV?
Yes. YouTube is widely watched on TVs, and campaigns can include or exclude TV screens.
Other advertising channels
All advertising channels Compare the seven channels and combine them in one plan.
Tell us your goal. We’ll come back with a media plan.
Channels, budget split and expected reach for your area — before you commit to anything.
Netflix is a trademark of Netflix, Inc. Prime Video and Amazon Ads are trademarks of Amazon.com, Inc. or its affiliates. YouTube is a trademark of Google LLC. Other names are trademarks of their respective owners. JustCaster is independent and not affiliated with them.