Getting started
Set up your brand profile
Who the brand is, how it speaks, its hashtags, call to action, colours and logo: the Brand page your team reuses on every post.
Fill in the profile
- In Brand profile, choose the industry, the city, the website, the language and the time zone, and describe the target audience. The city is the starting place of a boosted post.
- In Voice and brief, write the tone of voice and a brief for the team: what the brand offers, what to highlight, words to use or avoid. Client logins can read it too.
- In Brand kit, add the default hashtags (up to 30, separated by spaces or commas), the call to action and its link, up to 6 brand colours (Add a colour) and a logo chosen from the Media Library.
- Select Save brand profile. The line beside it shows when and by whom it was last saved.
Where it is used
- Create post shows Brand hashtags (adds the ones missing from the text) and Call to action (adds the text and its link), and reminds the tone.
- AI Studio writes in the brand’s tone. Reports use the brand colour; the Link in Bio page has its own accent colour, set on that screen.
- The business name is changed in All brands (owners only). The logo must first be in this brand’s Media Library.
- Owners and team members edit this page; client logins see it read-only.