Automations, Link in Bio and ads
Boost a post
Turn a published post into an ad: choose who pays, the budget, the days and the people, then pay and launch.
Start a boost
- In Posts, select Boost on a published post (or Ads → Boost a post). Choose Which publication to boost.
- Choose who pays: Through JustCaster (one invoice: ad budget + fee + VAT, JustCaster runs the ad) or My own … ad account (the network charges your card, no JustCaster fee). Only the ways open to your account are shown.
- Choose the goal (Reach more people — the default — or More engagement), the total budget, the duration and the ages.
- Choose who sees it: whole countries (up to 10), or people around a region or city: pick Region, City or Postal code (only the kinds the network offers), search it and choose it in the list. Around a city you can add 5 to 80 km on Facebook / Instagram / Threads and YouTube; Meta then shows the place and its forecast.
- Select Pay … and boost: the payment page opens; once paid, the boost goes to the network, which reviews it (often within an hour). With your own ad account, select Boost: it is sent at once.
Follow your boosts
- Ads → Boosts lists each boost with its status (Waiting for payment, In review at Meta, Running, Ended…), budget, spend, reach, engagement and clicks, read every hour.
- Waiting for payment: Pay, I have paid (checks the payment), Cancel (cancels its invoice). Running: Stop.
- Paid through JustCaster: what the network did not spend comes back as ad credit, used first on your next boost. An unpaid boost is cancelled after 7 days.
- A team member’s boost waits for the owner to pay its invoice (Billing → Invoices).
| Network | Minimum a day | Who sees it |
|---|---|---|
| Facebook, Instagram, Threads | 1 | Countries, a region, a city (alone or 5–80 km) or a postal code, with Meta’s forecast |
| TikTok | 20 | Countries, a region or a city (no km); needs the video’s ad authorization code (TikTok app → video → Ad settings) |
| 1 | Countries | |
| 10 | Countries, a region or a city area (no km) | |
| X | 1 | Countries, a region, a city or a postal code (no km) |
| YouTube | 5 | Countries, a region, a city (alone or 5–80 km) or a postal code |